Website design for roofers
Your Roofing Business
Needs More Than
A Pretty Website.
We build lead generation websites for roofing companies and contractors. Every site includes a quote request form, photo uploads so homeowners show damage before you visit, and a pipeline to track every enquiry.
Roofing companies across the US and UK. Setup from $500. Live in 3 to 5 days.
Why most roofing websites generate traffic but no quote requests
A homeowner notices missing shingles after a storm. They search for a roofer in their area. They find your website. It looks fine. But there is no obvious way to request a quote. The contact page is buried in the menu. They close the tab and call the next result. You never knew they were there.
Or they do submit a contact form. You get a vague message: damaged roof, need quote. No photos. No location. No indication of how urgent it is or how large the job is. You call back and spend ten minutes on the phone gathering basic information you could have collected in the form.
Most roofing websites were designed to look professional. Not to generate qualified quote requests. The difference between the two is significant and it is costing you jobs every week.
What a lead generating roofing website looks like
- A homepage built around one goal: getting homeowners to request a quote. The form is above the fold. Your service area is clear. There is one obvious next step.
- A quote request form that collects what you actually need before the first call: type of roofing issue, property address, photos of the damage, and best time to call. You arrive at every quote already knowing the job.
- Instant email notification the moment someone submits a quote request. Full details including any photos they uploaded. Call back before the next roofer does and you win the job before it is even quoted.
- A Google Sheet that updates with every new quote request automatically. Your office sees new leads in real time without needing to access your email.
- A lead pipeline to track every quote from new to visited to won or lost. Know your win rate. Know where jobs are dropping. Stop guessing and start improving.
From enquiry to tracked lead in under 3 seconds.
Real result
13 enquiries on the first day.
A tree service business in the US received 13 real enquiries on the same day their forms went live.
The four reasons roofing companies lose jobs to competitors with the same quality work
No photo upload on the quote form
Most homeowners cannot describe roof damage accurately over the phone or in a message. A form that lets them upload a photo of the damaged area means you arrive at every quote already knowing the scope of the job. It saves time, improves your quote accuracy, and signals professionalism before you even visit.
Not appearing for storm and seasonal searches
Roofing enquiries spike after storms. Homeowners search for roofers in their area within hours of the damage occurring. If your website does not appear for local searches and your Google Business profile is incomplete, you miss the highest intent customers in your market.
No way to track which jobs came from which source
You run Google ads. You post on Facebook. You hand out flyers. You get referrals. But which of these is actually sending paying customers? Without source tracking you are spending marketing budget in the dark. Knowing which channels work means you can double down and stop wasting money.
Following up too slowly
Roofing quotes are competitive. Homeowners often request quotes from two or three roofers at the same time. The one who follows up fastest and most professionally wins the job. A pipeline with follow up reminders means no warm lead ever goes cold because it got buried in your inbox.
What you get
Each piece exists for one reason: more enquiries you can track and close.
A page built to ask for the job
Visitors see what you do and one obvious next step: request a quote or call back. Fewer bounces, more conversations.
Forms that qualify before you pick up the phone
You get the details you need to price and prioritise. Photo uploads on higher tiers so homeowners show damage before you visit.
One live list the whole team trusts
Every enquiry hits a shared sheet as it arrives. No copying from email. Everyone works off the same truth.
Know where paying customers really come from
Source tags show which channels deliver enquiries that turn into revenue, not vanity traffic.
A pipeline you can read at a glance
Stages show what is new, what needs action, and what closed. You spot bottlenecks instead of guessing.
Follow ups that fire on the day you choose
Pick a date and get an email with their details and your notes. Competitors forget. You show up on time.
Every website we build comes with a complete lead system already wired in.
Most web design agencies build your website and disappear. You are left wondering why the phone is not ringing after storms. We do not do that. Every roofing website we build includes a quote request form with photo uploads, instant email notifications the moment someone submits a quote request, a lead pipeline to track every enquiry from new to visited to won, and follow up reminders so warm leads never go cold. No ongoing agency fees. No complicated tools to learn. Just a website that generates qualified quote requests and a simple system to manage every one of them.
Our own tool. Not a plugin.
We built the system we install for every client.
Most agencies bolt together third party tools and charge you for the complexity. We built our own form backend and lead pipeline from the ground up. Every client site we build connects directly to this system.
When someone fills in your enquiry form you get an instant email notification. The submission lands in a live Google Sheet your whole team can see. It appears in a lead pipeline where you track every enquiry from new to contacted to closed. If you set a follow up reminder you get an email on that day with the lead details and your notes.
No Zapier. No mystery subscriptions. No third party CRM to pay for separately. Just a system built for exactly this purpose and maintained by the same team that builds your website.
Formgrid by the numbers
300+
developers and businesses using the tool
800+
leads managed every month
$12
per month after setup. No hidden costs.
"Formgrid solved the problem quickly and even created a custom email template tailored to our form. The level of personal support was impressive."
Why most service business websites get traffic but no enquiries
The problem is rarely the website design. It is usually the same five things.
The page title does not say what you do or where you do it
Google uses your page title to understand what your page is about. A title like Tree Removal and Stump Grinding in Austin TX tells Google exactly what to rank you for. This single change can move a business from invisible to page one for local searches.
The Google Business profile is incomplete
Most local customers never go past Google Maps. If your profile does not have your service area, a clear description, photos of your work, and a link to your website, you are invisible to people ready to hire.
The contact form is buried
If someone has to navigate to a separate contact page to find your form, most of them will not do it. The enquiry form needs to be visible above the fold on your homepage.
The website talks about the business, not the customer's problem
Nobody searches for 15 years of family owned experience. They search for emergency roofer near me or tree removal same week.
Nobody knows the website exists
A website with no directory listings takes months to appear in Google search. Listing your business on Yelp, local directories, and Google Business sends signals to Google that your business is real.
Every LeadsGrid setup addresses all five of these before your form goes live.
- Your page title and meta description are written for local search.
- Your Google Business profile is checked and updated.
- Your enquiry form is placed above the fold.
- Your page copy is rewritten around your customer's problem.
- Your business is submitted to relevant directories.
Then your lead system is wired in so every enquiry that arrives is tracked, followed up on, and closed.
Common questions from roofing companies before getting started
Do I need to rebuild my existing website?
No. If you already have a website we can add the quote request form and lead system to it. If your current website is not generating quote requests we can build you a new focused landing page designed specifically to convert visitors into qualified roofing leads. Your existing domain and traffic is preserved.
Can the form collect photos of roof damage?
Yes. Photo upload is included in the Lead Engine and Lead Machine packages. Homeowners upload photos of the damage directly on the enquiry form before you even visit. You arrive knowing the scope, which makes your quote more accurate and your time on site more productive.
How do I appear on Google when homeowners search for a roofer after a storm?
Storm related searches spike immediately after severe weather. Appearing in these searches requires two things: a website with your service area and relevant keywords clearly stated, and a fully completed Google Business profile with your service area listed. We set both up as part of every package.
How long does setup take?
Most roofing website setups go live in 3 to 5 business days. Lead Starter is typically done in 2 to 3 days. You send an enquiry, we reply within 24 hours, agree on the scope, and build it. No three week discovery process.
What is the ongoing monthly cost?
The only required ongoing cost is $12 per month after a free first month for the lead system backend. No Zapier bill. No CRM fees. Google Sheets is free. Optional maintenance is available but not required.
How will I know which marketing channels are sending me real roofing jobs?
Every enquiry that comes through your website is tagged with its source automatically. Google search, Facebook, Google ads, referral links. After one month you know exactly which channels are generating real quote requests versus window shoppers. You stop spending on what does not work and double down on what does.
What is the money back guarantee?
If your system does not produce at least three real quote requests in the first 30 days you get your full setup fee back. Your page must be live and you need to be sending real visitors. We help you verify this during setup.
One roofing job is worth thousands. How quickly will this pay for itself?
One residential roof replacement typically ranges from $5,000 to $20,000 depending on size and material. The Lead Starter package costs $500. A single job from your first month of leads covers the setup fee ten times over. Everything after that is profit.
One roofing job covers the entire setup fee. Everything after that is profit.
I take on a limited number of new projects each month. Current availability: June 2026.
Lead Starter
$500 one time setup fee
- One focused page that pushes visitors to enquire
- Quote or contact form matched to how you sell
- Instant email alert so nothing sits unread
- Live Google Sheet rows for every enquiry
- Lead system installed and wired up for you
- Optional monthly maintenance: $150 per month
Lead Engine
$950 one time setup fee
- Full landing page tuned for quote volume
- Forms with file upload so prospects send photos before you visit
- Sheet columns that match your fields automatically
- Source tracking so you see which channels deliver jobs
- Pipeline stages from new to won
- Follow up reminders so leads do not go cold
- 30 days of hands on support
- Optional monthly maintenance: $250 per month
Lead Machine
$1,500 one time setup fee
- Everything in Lead Engine
- Up to three pages for services or regions
- Separate forms when quote types differ
- Auto replies that confirm you received their enquiry
- Monthly report on what drove enquiries
- 60 days of support
- Monthly maintenance included: $350 per month for first 3 months
| Typical agency | LeadsGrid | |
|---|---|---|
| Time to live | 4 to 8 weeks | 3 to 5 days |
| Setup price | $2,000 to $5,000 | $500 to $1,500 |
| Enquiry and job tracking | Rarely included | Included |
| Shared live sheet | Often extra | Included |
| Know the source of each lead | Often extra | Included |
| Monthly software stack | $100 to $500 | $12 per month |
| Who you talk to | Tickets and account managers | Direct with the person who builds it |
Guarantee
If your system does not produce at least three real enquiries in the first 30 days, you get your full setup fee back.
Fair conditions: your page must be live, and you need to be sending real visitors. I help you check this during setup so expectations stay clear.
One of our customers received 13 enquiries on their first day. We set the bar at three because we want to be conservative and fair. Most setups exceed this within the first two weeks.
Tell me about your business
This is a quick enquiry, not a sales call. Share your situation and I will reply within 24 hours. No obligation.